Zoë's Media Blog

In The Persuaders the marketing concept of Lovemarks are brought up, essentially a company building up love and respect with its clients so that that client will always see that brand as something positive just by instinct. This is the marketing technique that I feel I have the strongest connection to. I have several brands that I believe are lovemarks for me including Converse, Annie’s Mac n Cheese, Clif Bars, and Kanken. The biggest brand that I feel shows the concept of love marks in my life and the lives of so many others is Ikea. In my experience, I have grown up with Ikea furniture. I remember from an early age getting to go to the ikea store and just loving getting to walk through the store and pick out which staged room was mine for the day. And then of course there was the kids section which was full of all kinds of toys that I begged to go to the entire time we walked around. Then after that there was the cafeteria where I could get spaghetti and meatballs with a classic ...

  Earlier this week, my mom got a notification on her phone for a New York Times article while we were watching a movie together. She looked down at her phone to see if it was anything worth reading later, and upon reading it, lifted up her phone to show me. The article is titled “How an Abuse Victim’s Nerve and a Hidden iPhone Led to the Arrest of a Sundance Founder. I found this article to be significant in a number of different ways. First, both me and my mom were not that shocked that a person of power had been outed for sexually assaulting not just one, but two young people. At this point in the whole movement to allow everyoe to speak their truth and come forward about sexual assault in a safe environment has shed light on the truth behind so many people in power that at this point it does not suprise me at all. I find this to be extremely upsetting because I do not enjoy living in an evnironment where sexual assault cases are so common that hearing about them doesn’t in...

Brandy Melville is a popular Swiss apparel brand aimed towards young women. They are one of my favorite brands to shop at and I have spent more money than I am proud of shopping on their website and in their stores. They are a brand that has a generally positive connotation in my mind, I think of their products being of a generally high quality, and their website and stores are very put together and sophisticated. Aside from all of those positive thing about the brand, though, I do have a big problem with the company's advertising. And I don’t mean the pop up ads they pay for other websites to display or the influencers that they send packages to to show off their new products, I mean the models they use to display their clothes. Brandy Melville tends to use a wide range of girls on their website to model their clothes and then they will have influencers or models send in pictures of themselves wearing Brandy Melville outfits to post and promote their Instagram page. Again, ...

On April 22, 192 countries join in recognizing and celebrating Earth Day. This holiday is celebrated by more than a billion people every year and is the largest secular holiday in the world. Despite our apparent love for this Earth, it is dying because of our pollution. The human race is leaving irreversible marks on the planet and we are running out of time to right enough wrongs to even have a planet to call home in the near future. Unfortunately for our planet and for us, though, many people have different opinions on, first of all, is our planet is even in jeopardy, and second of all what we can do to help. Two articles from two very different media outlets published articles on Earth Day and the messages each one conveys and the language used are drastically different. The first article I came across was one published by the media outlet, Fox News titled “Rich Wilkerson, Sr.: On Earth Day, remember that taking care of God’s creation is not a political issue.” Fox News is a ...

Media is something that in the lives of me and my peers is almost unavoidable. I interact with the media for the majority of the time that I spend awake in a day. From the time I wake up and check my phone for notifications that I missed while I was asleep to the time I go to bed and plug in my phone right next to me, moments after I check for notifications one last time. Since media is such a huge part of my life, the different types of media I interact with effect me in how I think, act, and feel. There are three main places I interact with media the most on a daily basis: Snapchat, Instagram, and VSCO. Snapchat is one of the forms of media I used the most in my everyday life. I am constantly sending pictures of myself and what I am doing back and forth with friends which had both a negative and positive impact on me. Negatively, constantly showing people what you’re doing or what you look like and seeing what other people who you respect are doing or look like can make you strive t...